Mercedes-Benz dealer in Munich, Germany.
Since its inception, Mercedes-Benz had maintained a reputation for its quality and durability. Objective measures looking at passenger vehicles, such as J. D. Power surveys, demonstrated a downturn in reputation in these criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J. D. Power.In J. D. Power’s Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place and earning several awards for its models.For 2008, Mercedes-Benz’s initial quality rating improved by yet another mark, to fourth place.On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant.J. D. Power’s 2011 US Initial Quality and Vehicle Dependability Studies both ranked Mercedes-Benz vehicles above average in build quality and reliability.In the 2011 UK J. D. Power Survey, Mercedes cars were rated above average.A 2014 iSeeCars.com study for Reuters found Mercedes to have the lowest vehicle recall rate.